Styling Secrets From a Biz Brand Photographer
One of the top questions I get from clients before a photoshoot is "What should I wear?!" But styling your brand goes way beyond outfits... let's talk about creating visuals that feel authentically YOU!
When it comes to brand photography, styling isn't just about looking good (though that's definitely part of it!). It's about visually communicating who you are, what you stand for, and connecting with your dream clients through every visual element.
Let’s Go Beyond the Basics
Think of styling as visual storytelling. Every color, texture, location, and prop is an opportunity to communicate something meaningful about your brand!
During a recent branding session with a sustainability coach, we deliberately chose natural fabrics, earth tones, and recycled props that aligned perfectly with her mission. The resulting photos didn't just look pretty – they instantly communicated her values to potential clients.
Colors That Speak Your Brand Language
Colors bring out specific emotions and send subtle messages about your business. Think about choosing your palette intentionally:
Bold, vibrant colors (like reds, oranges, bright blues): Perfect for brands that want to convey energy, innovation, and confidence
Soft, muted tones (like blush pinks, sage greens, light blues): Ideal for wellness brands, coaches, or businesses focused on calm and nurturing
Rich, deep hues (like emerald, burgundy, navy): Great for luxury brands or services that want to convey expertise and premium quality
Neutrals with pops of color: Versatile for nearly any brand that wants timeless images with personality
Pro tip: Your outfit colors should complement your brand palette – they don't need to match exactly! If your brand colors are blues and greens, wearing a completely red outfit might create visual disconnect.
Location, Location, Location
Your photoshoot location isn't just a backdrop – it's part of your brand story!
When choosing locations, think about:
Does this space reflect my brand's personality?
Will my ideal clients connect with this environment?
Does this location add context to what I do?
Will these surroundings complement rather than distract from me?
For Carmen's One Moment Wellness photos, her healing studio was the perfect choice – showing the actual space where clients experience her magic. For other clients, Miami's beaches create that perfect tropical energy, while urban settings might better suit tech-focused entrepreneurs.
Don't be afraid to think outside the box! I've photographed clients in botanical gardens, art districts, home offices, coffee shops, and even grocery stores when it aligned with their brand story.
Wardrobe Wisdom: Dressing for Brand Success
Let's talk clothes! Here's my tried-and-true advice for photoshoot-worthy outfits:
What Works Beautifully
Solid colors that complement your brand palette
Varying textures that add visual interest (silk, linen, knits)
Clothes that make you feel amazing and confident
Layers that create dimension and allow for outfit variations
Well-fitted garments that flatter your body type
What to Avoid
Small, busy patterns that can create distracting visual effects
Trendy pieces that might look dated quickly
Anything uncomfortable that will show in your expression
Ultra-casual looks unless they truly align with your brand vibe
Outfits you've never worn before (photoshoot day isn't the time to experiment!)
Remember: Your outfits should feel like elevated versions of your authentic style, not costumes.
Props With Purpose
The right props can take your brand photos from nice to unforgettable – but only if they're meaningful.
The best props:
Showcase your process or tools
Illustrate your services
Add context to what you do
Express your personality
Create opportunities for natural movement
For Natalie's Growing the Pizarros shoot, the ocean backdrop and golden light served as our props, perfectly echoing her PAZ Collection's essence of peace, amor, and zen. Nature's waves and sunbeams highlighted the jewelry's craftsmanship while inviting fluid, authentic movement. These organic elements wove seamlessly into visual symbols of her brand's heartfelt story.
Movement Matters
Static, posed photos rarely capture the true energy of your brand. Plan for movement in your styling by:
Choosing flowing fabrics that catch the breeze
Bringing items you can naturally interact with
Wearing layers you can adjust during the shoot
Planning activities that showcase your natural gestures
Some of my favorite shots happen when clients are in motion – walking, laughing, or engaged in their craft. These dynamic images capture the living energy of your brand!
The Details That Make a Difference
Small styling elements can have big impact:
Jewelry: Choose pieces that complement rather than compete with your face and outfit. Statement pieces can be amazing but make sure they align with your brand aesthetic.
Makeup: Aim for a slightly more polished version of your everyday look. False lashes and bold lips can photograph beautifully but might not feel authentic if you never wear them.
Hair: Style it in a way that won't distract you during the shoot. If you'll be outside, consider how wind might affect your look.
Nails: They'll show up in detail shots, so keep them nice and neat. The color should complement your overall look.
Creating a Cohesive Collection
Your brand photos should work together as a unified collection while still offering variety. Aim for:
A consistent color story throughout
Similar lighting mood across images
Complementary locations
Outfit changes that still feel connected to your brand identity
This cohesion creates a seamless experience when someone moves from your Instagram to your website to your marketing materials.
Trust Your Intuition
While all these styling tips matter, the most important element is how you feel in the final selections. If an outfit or prop or location doesn't feel right for your brand, trust that instinct – even if it looks good on paper.
As a Pisces who follows energy over trends, I've seen how the most powerful brand photos come from that sweet spot where strategic styling meets authentic expression.
Remember: Your brand visuals should feel like coming home to yourself – comfortable, true, and completely natural.
Ready to create brand photos that truly capture your essence? Book a vibe check call, and let's chat about bringing your unique vision to life through intentional styling!
✨ Karina
